Pay Per Click Advertising (PPC) Campaign Management & Consulting Services

We Aditya Infotech offers PPC consulting services India along with other Internet Marketing services. Pay per Click or PPC is a much more systematic form of advertising as it measureable and quantifiable. The PPC campaign can be continuously monitored giving it the winning edge over traditional and ambiguous form of advertising which has no concrete figures to state its claims.

PPC Advertising Benefits Internet Marketing Pro does realize the powerful combination of SEO and an effective PPC campaign. The best part of the PPC campaign lies in its ability monitor and alter the campaigns in tune with market dynamics. Through this feature you can keep track on each and every bid and also on the ROI, benefits offered by PPC advertising are. Keyword Rich Advertisements target relevant traffic Control the ad budgets as frequently as you wish Keep track of site visitors and advertising expenditure Ads are published immediately and hence you enjoy an immediate web presence How does PPC work? Pay per Click works in a slightly different manner. You need to insert keyword targeted advertisements which are displayed on the search engines when someone searches for the relevant keyword. If at all, someone clicks on your advertisement, you need to pay the search engine for that click. Google, Yahoo, and MSN active search engines which allow PPC campaigns. Setting up a PPC Campaign & its Management We offers to set up a PPC campaign along with its bid management activities. This entire process is highly technical and complex which is best handled by a qualified Google Adwords Professional. At Internet Marketing Pro, expert and well experienced Google Adwords Professional are given the task of setting up a Prior to setting up a PPC Campaign & its Management which includes bid management and constant evaluation. PPC will undertake the following processes Website analysis Setting up of PPC accounts on major PPC search engines Optimization of Keywords and Ad Copy Optimization of Landing Page Daily monitoring of the PPC account and Bid management Local Business advertisements Brand Management Submission of Daily, Weekly or Monthly Reports as desired by the client Special Efforts taken for Optimizing the Landing Page We realize the crucial aspect of Optimization of Landing Page. Hence, the landing page of the website will be worked upon to offer a high degree of usability relevance. To put it in simple terms, the landing page will offer just what the visitors wish to see on it – the just right combination of images, information and their placement. The landing page of the client’s website will enjoy a subtle infusion of keywords which work their way in the search engine rankings as well. PPC Bid Management We employ PPC Bid Management Tools which allow you to manage PPC bids very effectively. PPC Bid Management Tools can be used to optimize your PPC Campaign in all aspects viz. quality score, bid prices, times, gaps and even bid targets ensuring a better ROI at all times.

The huge advantage of Pay Per Click advertising is that you pay only when someone actually visits your site.

There are hundreds of pay-per-click search engines on the Internet, but most of them have no traffic at all, and will be of no benefit to you, whilst others can bring you tons of traffic. The pay-per-click search engine provider with most searches is without question Yahoo! Search Marketing. They provide search results at several major search engines including Yahoo!, Ebay, Infospace, AltaVista, and many others.

Three Major Search Engine for pay-per-click are as follows

1. Yahoo! Search Marketing

2.Google Adwords

3.MSN Adwords

Cost-per-click (CPC) advertising is available in the sponsored section of most major search engines. Most engines have an auction-based bidding system in which keyword costs can range from paise to Rs200 per click or more in the most competitive industries. If you don’t know what you are doing, you could easily waste your time and money. That’s why your CPC advertising and management is best handled by the professionals at Shahnet. We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services.

Features
	Pay on a Cost-per-click (CPC) basis		Tracking code installations on your website
	Keyword research and recommendations		Weekly or monthly maintenance and management
	Account setup, including the writing of Titles and Descriptions		Weekly or monthly reports
	Receive traffic from major search engines such as Yahoo, Google, AOL, MSN, Ask, AltaVista, FAST and LookSmart

Pricing

The pricing varies depending on the number of keywords and which search engines you pick. There is an initial setup fee and a monthly fee that starts 30 days from your sign-up date. Additional monthly deposits will be required for each engine to cover your CPC charges. You can set your own budget, but generally we recommend spending a minimum of $500.00 a month. CPC minimum rates vary from engine to engine. Yahoo Search Marketing starts at 10 paise per click, Google starts at 5 paise per click (higher for most keywords), LookSmart starts at 15 paise per click and so on. You will have to specify the maximum monthly expenditure for each keyword.(The per click  are just approximation)

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