In ancient time Pigeon was used to send a letter from one location to another location. Pigeon used to fly long distance and carry a letter with him. He used to travel from one location to another.
Google new algorithm also based on same concept. This algorithm is based on location map. If you are searching something for specific location then you have to use map. Pigeon algorithms also carry with the same concept of location. In July 24, 2014 Google rollout with the new algorithm update. This new algorithm rollouts all local listings including Google map.
With this algorithm update many local vendor get benefit from it, but with this algorithm business owners who has global reach, they suffer from this update. The review about this algorithm update was mixed.If your business is local and target for some local range and have Google local listing. You can see your local map is appearing in Google SERP. With this local listing you can target your business in local level.